Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. First-party cookies.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Brid.tv

JANUARY 5, 2024

Maximize your revenue with: · cutting-edge ad tech · extensive ad network · exclusive video content Explore Targetvideo The post Google’s Phase-Out of Third-Party Cookies Has Begun appeared first on Target Video. They will be the main drive for new advertising strategies.

Cookies 96

Cookies GDPR First-Party Cookies Ad Tech 96

Martech

MARCH 6, 2023

We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” It was historically a probabilistic graph, but we’ve now expanded it to being a hybrid; so we can ingest data tied to email,” in other words, first-party data.

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Lemonads

MAY 8, 2020

The difference between first-party and third-party First-party cookies are set by the website a user is browsing and are used to keep track of activity as they move from page to page. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Lemonads

OCTOBER 5, 2021

But, you take a deep breath because the change will only affect cookies that come from third parties. In other words, you can still use first-party cookies to collect basic data about visitors. So, you will still be able to leverage the data collected by the first parties.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Ad Monsters

DECEMBER 12, 2024

Things are deeply integrated, and even if it were to happen, certain components would likely remain togethersuch as AdX and Ad Manager forming a unified ad network and buying engine, which could also include the DSP. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Single Grain

JUNE 25, 2021

Ads can be targeted at user interest, but cannot be combined with other collected user data. Websites visited by users, as well as the ad networks associated with those sites, will not be able to access the visitor’s ad interests. The Implications for Targeted Advertising without Third-Party Cookies.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64