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This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”
The difference between first-party and third-partyFirst-partycookies are set by the website a user is browsing and are used to keep track of activity as they move from page to page. In short, without first-partycookies, the website experience would be awful to impossible.
.” Here is how companies use these third-partycookies to identify people: Why Is Google Phasing Out Third-PartyCookies? Ads can be targeted at user interest, but cannot be combined with other collected user data. The Implications for Targeted Advertising without Third-PartyCookies.
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