Single Grain

JULY 9, 2021

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Final Thoughts.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Martech

MAY 2, 2024

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

Audience 107

Audience Retargeting Ad Exchange Food 107

Single Grain

JULY 16, 2021

Example: Cosmetics brand Garnier started a Branded Hashtag Challenge called #FructisHairFoodChallenge to promote the launch of a range of vegan hair care products called “Hair Food.” ” To foster higher engagement rates, Garnier added a 2D Branded Effect featuring a Hair Food shampoo bottle on the screen.

CPM 133

CPM Conversion Audience CPC 133

Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

InMobi

JANUARY 10, 2019

Native ads, experiential playable ads, interactive rich media ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. 4) Mobile Ad Networks Provide Real-Time Insights “Life moves pretty fast.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. What’s the first thing they see before taking over your ad accounts? Jump on a Call.

Agency 52

Agency Media Ad network Retargeting 52