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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Key Components of Header Bidding 1.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

This approach allows you to serve more ads without manually negotiating for each ad placement, which is particularly efficient for small to mid-sized publishers. In addition, consider adopting the header bidding model. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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How to Design and Build an Ad Network?

Clearcode

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

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How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly

Monetize More

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance.

Ad Ops 98