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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

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What Is Hybrid Broadcast Broadband TV (HbbTV) Advertising and How Does It Work?

Clearcode

The HbbTV Association , which consists of broadcasters, Internet and technology companies, and device manufacturers, creates and manages the HbbTV standard to ensure that HbbTV is compatible across different devices and TV networks. What Do You Need To Display an Ad? GEO targeting. Premium targeting.