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Some B2B PPC agencies focus exclusively on running pay-per-click ads across the search engines, marketplaces and social media platforms. Other companies offer a full-service approach, combining PPC with inbound marketing strategies like SEO and content marketing. 9 Google Ads Trends You Can’t Ignore in 2022.
Targeting options for audiences: It offers diverse targeting options like keywords, demographics, behaviors, and remarketing, reaching potential and existing customers. Amplified online marketing synergy: PPC and SEO strategies can inform each other for optimization.
But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Therefore, paid search advertising is a much-used solution to quickly rank in the SERPs by displaying your ad at the top of the search results appearing for the most relevant query (see image above in previous section).
The platform employs a global CDN for reliable content delivery, DRM technology for content protection, and it even features its own Marketplace , an adnetwork that is an official Google MCM partner. On-demand videos come with playlists and other engagement features, audience restrictions and targeting, and detailed analytics.
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