article thumbnail

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Key Components of Header Bidding 1.

article thumbnail

Server Side Header Bidding & taking the hybrid approach?

Monetize More

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

article thumbnail

Should I run AdX only, Header bidding only or both?

Monetize More

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.

article thumbnail

How Can Publishers Boost Their Ad Revenue with Header Bidding?

Ad Monsters

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. What Is Header Bidding and How Does It Work?

article thumbnail

10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

This approach allows you to serve more ads without manually negotiating for each ad placement, which is particularly efficient for small to mid-sized publishers. In addition, consider adopting the header bidding model. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

article thumbnail

Understanding Ad Exchanges for RTB

Playwire

Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, (..)