Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Martech Series

OCTOBER 1, 2022

Merlin , a customized wrapper for header bidding, Magma , onpage console for optimization and problem-solving in real-time, Magnify : automatic and immediate integration with identity solution providers. The Adapex network represents over 1000 sites, 400 million unique monthly visits, and over 20 billion monthly impressions.

Header Bidding 82

Header Bidding eCommerce Ad network Impressions 82

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. In 2006, AdMob, a mobile ad network, was founded.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

MAY 6, 2019

Here’s a small sample of what we saw, learned and ate at the MGM Grand on May 1-2: InMobi is Fully Committed to Driving Real Connections In the worlds of ad tech and martech, it’s easy sometimes to get caught in the weeds, focusing on technical specs and features. Ad networks are a disappearing breed these days.

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Clearcode

APRIL 26, 2023

A Brief History of the Supply-Path Optimization (SPO) And Demand-Path Optimization (DPO) The introduction of header bidding technology revolutionized how publishers sell their ad inventory by allowing multiple demand-side platforms (DSPs) to bid on it via supply-side platforms (SSPs).

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80