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But new innovations and approaches are slowly but surely improving the experience for advertisers, while opening up new possibilities. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been poppingup in a lot of my conversations lately.
However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different adnetworks to choose from and more platforms seem to emerge daily.
Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable adnetwork. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.
However Gemini’s image generation capabilities came under scrutiny this week, after examples poppedup on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps UpAds Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50
Shoppers on the go can easily discover whats available in local stores, so ensuring your product feed is up to dateespecially during the busy holiday seasonhelps make your inventory more visible to shoppers nearby who are ready to purchase. Failure to do so will lead to immediate Google Ads account suspension.
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