InMobi

SEPTEMBER 18, 2017

But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human. The top metrics that matter include: Human and viewable rate: Is your ad visible and seen by a human? Viewability is fundamental to ad efficacy.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Buyer identification: Publishers know exactly who buys their impressions. Business Benefits for Publishers The process brings many business opportunities for publishers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

OCTOBER 7, 2022

It is no secret that pre-roll ads are the king of instream video advertising. On the contrary, mid-roll ads are still considered valuable ad real estate , and not for nothing. They are over 35% more effective than post-roll ads in generating impressions, for example.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Single Grain

APRIL 29, 2021

NFT marketplaces are specialized platforms to buy and sell digital artworks, trading cards, virtual games or real estate. Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT. PPC ads are an impressive way to reach target audiences at different phases of the buyer journey.

Agency 113

Agency Marketing Non-Profit SEO 113

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Roqoon Media experienced an outstanding 262% revenue surge in a mere 3 months.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads. Source: Mashable.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Lemonads

JULY 1, 2021

But, even though paid ads are a great alternative, you can also opt for fully organic approaches. SEO is a great example because it can help you achieve higher rankings and boost the number of visitors that go through your site, but you don’t have to pay for each impression or lead you to get from this type of traffic.

Affiliates 52

Affiliates Marketing SEO Audience 52

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? How to Get Pre-Roll Ads on Your Website.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94