Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 111

Machine Learning Ad Inventory Ad Tech Advertising 111

Ad Monsters

MAY 9, 2024

Advanced Analytics and AI Today’s fraud detection tools leverage machine learning, data analysis, and pattern recognition techniques to assess the validity of ad impressions, clicks, and conversions, enabling advertisers and publishers to detect and block fraudulent traffic in real time.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

Ad Monsters

FEBRUARY 18, 2025

Consider the cautionary tale of ad network Rocket Fuel. Today, it’s a name few remember, but the industry once hailed it as a groundbreaking ad tech company for its early investment in artificial intelligence and automation.

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Ad Tech Machine Learning Shipping GDPR 66

Martech

FEBRUARY 16, 2022

The key to this partnership is Sounder’s Audio Data Cloud, which uses AI and machine learning tools to enable podcast creators to gain real-time insights to help grow their audience and monetize content. Read more: iHeart creates ad network.

Audience 98

Audience Machine Learning Ad network MarTech 98

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

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ROI Ad network Machine Learning Conversion Rate 81

Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Google is very particular about who they allow into their ad network. Not all ad networks are equal.

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Ad network Viewability Ad Ops Machine Learning 105

Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

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Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

APRIL 5, 2023

It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore. Traffic Cop uses machine learning and fingerprinting algorithms to identify and block general and sophisticated invalid traffic sources. is recommended in this instance. How do I keep my AdSense account safe?

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Martech Series

NOVEMBER 20, 2022

Simply put, programmatic ads automate the bidding processes, allowing the publisher to sell and the advertiser to buy ads at scale. It is designed to replace human interference and negotiations with AI optimization and machine learning. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

All About Advertising Law

AUGUST 12, 2022

Rather, he said, “[s]ocial media platforms and other ad networks are not in the business of simply displaying ads, they are part of the persuasion, often playing the role long held by corporate marketing and product development department.”.

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InMobi

JUNE 21, 2018

An anti fraud solution marks 2% of the installs from InMobi and 20% of the installs fraudulent network as fraud. In the short term, the fraudulent ad network will “appear” to look like the better partner purely based on campaign performance that return high numbers of installs.

Machine Learning 52

Machine Learning Ad network ROI Advertising 52

Single Grain

JULY 8, 2019

How Machine Learning Is Transforming Content Marketing. The Future of SEO: How AI and Machine Learning Will Impact Content. 1) Ad Mapping. This way, advertisers can save time and remain more organized in determining which ad/ad group connects to each page. The 4 Components of Post-Click Automation.

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Agency A/B Testing Machine Learning Conversion 106

Ad Monsters

NOVEMBER 14, 2022

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

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MNTN

JANUARY 22, 2025

Comprehensive Performance Insights SSPs offer robust analytics and reporting, giving publishers deep visibility into ad performance, revenue trends, and audience engagement. These insights support continuous optimization and smarter monetization strategies. This broader competition drives higher bids and maximizes profitability.

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Ad Inventory Demand Side Platform Ad Space Impressions 52

Monetize More

JUNE 29, 2023

These bots can generate fake clicks, impressions, and engagement, leading to inaccurate performance metrics and wasted ad spending. These tools leverage machine learning algorithms to analyze patterns in traffic and differentiate between legitimate human activity and bot behavior.

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Machine Learning A/B Testing Header Bidding Cookies 97

InMobi

JUNE 20, 2018

The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. Anti ad fraud frameworks work mostly on static data, which is only good enough to detect - not prevent - limited types of fraud.

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Machine Learning Ad network Mobile Ads Advertising 52

Martech Series

JULY 5, 2022

The five best practices for maximizing revenue from digital ad spends include: Apply ad-to-page relevancy. Stay current with how each ad network works so you can spend less (and waste less) on ads. Implement conversion storytelling. About Postclick About Mark About Postclick. About Mark.

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MarTech Machine Learning Conversion Cookies 86

InMobi

JULY 13, 2016

The last two years have seen digital spray-and-pray campaigns based on impressions pave the way to sophisticated audience-based campaigns that are enabled through data-science based targeting and ad-serving capabilities driven through machine learning. Who is your audience? type, model, OS and carrier), context (e.g.

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Audience Advertising Machine Learning Ad network 52

Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.

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CPM Impressions Viewability Click Through Rate 98

Monetize More

JANUARY 16, 2023

However, as a publisher, it is important to note that Ad Networks are not only concerned with publishers, but advertisers as well. They do regular quality checks to ensure that the websites they add to their network are free from fraudulent bots. Why do bots visit my site?

SEO 98

SEO Machine Learning Ad network Audience 98

Martech

JUNE 26, 2024

.” Among specific methods of fraud prevention are the use of artificial intelligence and fraud detection algorithms and ad verification partnerships. “You’re not just doing the ads, you’re also doing ad fraud detection. “Yes and no,” he said.

Machine Learning 112

Machine Learning Impressions Ad Exchange MarTech 112

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. To learn more about InMobi’s efforts to fight fraud and ensure greater trust, visit inmobi.com/trust.

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Ad network Machine Learning Ad Space ROI 52

Monetize More

JUNE 28, 2023

This includes implementing robust fraud detection and prevention mechanisms, partnering with reputable ad networks that employ sophisticated bot detection algorithms, and monitoring traffic patterns to identify anomalies that may indicate bot activity.

Machine Learning 97

Machine Learning Education Advertising Ad network 97

InMobi

JUNE 19, 2024

Non-winning ad networks are ineligible. Ads that drive re-engagement are eligible to receive up to 3 postbacks following the same conversion windows defined in SKAN 4.0. Ad Networks can provide separate URLs to be presented with ad impressions for when a user re-engages VS. installs an app.

Machine Learning 52

Machine Learning Conversion Ad network Impressions 52

Lemonads

JULY 1, 2020

We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks. This platform is one of the best networks for affiliates because it offers traffic from 195 countries and multiple ad formats that are suitable for marketers of all levels.

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InMobi

NOVEMBER 11, 2014

This offering goes beyond the traditional offerings like ad impressions, or click rates, and guarantees advertisers that a specific percentage of the consumers targeted by an advertising campaign will ‘interact’ and ‘engage’ with the brand. Learn more about how you can guarantee your customers a mobile happy holiday season!

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Machine Learning Impressions Retail Electronics 52

Basis

FEBRUARY 28, 2024

Given that political advertising for the US presidential election will drive up ad costs at the start of the holiday season, driving efficiencies by leveraging the right technologies will be especially key for advertisers this year. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic.

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Machine Learning Cookies Conversion Media 97

SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

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InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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Lemonads

FEBRUARY 2, 2021

While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network. Without further ado, let’s jump right in!

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Advertising Affiliates Ad network Mobile Ads 52

Monetize More

JANUARY 12, 2023

Without violating Google policies, our technology will enable AdSense to run as a fallback in your ad stack. Find a 100% fill ad network that targets a global audience. Finding an ad network that targets a worldwide audience and has a 100% fill rate can also help to reduce unfilled impressions.

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Impressions CPM Brand Awareness Ad Exchange 52

Ad Monsters

OCTOBER 14, 2024

We’ve been employing pre- auction invalid traffic filtering to reduce clawbacks, frequently training our machine-learning-based models to reduce activity with suspicious buyers, and more. .” EX.CO’s CEO and co-founder Tom Pachys shared: “We see it as our responsibility to help publishers tackle current and new threats.

Video Ads 52

Video Ads Machine Learning Ad network Impressions 52

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

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First-Party Cookies Cookies Impressions Ad Exchange 122

Monetize More

DECEMBER 19, 2022

If you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to most. Different types of ad serving limits.

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Ad Exchange Impressions Machine Learning Ad network 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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