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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Also, when ad fraud goes unchecked, it damages relationships across the digital advertising ecosystem. Advertisers lose trust in Ad Networks: Brands may reduce spending or pull out entirely if they suspect fraud, impacting legitimate publishers and platforms. Working with reputable partners reduces the risk of fraud.