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Apple Gains Ground While Android Pushes To 50% Share Globally On The InMobi Ad Network in Q2 2014

InMobi

Ad impressions from tablets accounted for almost 16% of the total platform impressions in Q2 2014. Samsung leads the table of manufactures in terms of impressions, followed by Apple. Android is the largest OS on the InMobi Ad Network (50%), growing 4.3 % from Q1 2014. compared to Q1 2014. from the previous quarter.

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Retailers are making a play for brand dollars, but advertisers aren’t convinced just yet

Digiday

Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand dollars. Walmart is just one on a growing list of retail media networks that’s after those dollars.

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Quarterly Mobile Insights Report released for Africa

InMobi

InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3.5% of all ad requests on the InMobi Kenya ad network.

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What Is an Ad Exchange?

SODP

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

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Why Traditional Publishers are Shifting Their Ad Strategy

Kevel

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

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SPO Program Planning in the Programmatic CTV World: Why You Should Start Now

InMobi

In the CTV space, however, just about every smart TV and set-top box manufacturer has their own CTV OS that come with its own nuances, especially around tracking and measurement. It gets more complicated as some of the major OTT apps have few to ad tech SDKs in place rendering an open bidding environment almost impossible in this scenario.

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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

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