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Apple Gains Ground While Android Pushes To 50% Share Globally On The InMobi Ad Network in Q2 2014

InMobi

This growth was driven by in-app ads that contributed 62.3 percent of mobile ad impressions. Ad impressions from tablets accounted for almost 16% of the total platform impressions in Q2 2014. Samsung leads the table of manufactures in terms of impressions, followed by Apple. compared to Q1 2014.

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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52
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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0