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People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. This path-breaking line of thought surfaced as ‘nativeadvertising’ last year, and evolved from an ad world catchphrase to establishing itself in every marketer’s agenda.
From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic adnetworks, then we evolved to web 2.0
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