Kevel

APRIL 19, 2022

Since their survival depends on ad revenue, these brands often resort to OpenRTB programmatic ads for scale, resulting in ad-heavy pages, slow loading experiences, and standard ad units. When you think “digital ad publisher,” you likely picture this. Why are traditional publishers launching in-house ad platforms?

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

MAY 5, 2023

Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. The “Love, Rochester” concept was A/B tested against a more traditional theme across Google’s display ad network and proved to be more successful.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JUNE 25, 2021

Unfortunately, bot and spam creators can now easily manufacture bots that can solve most out-of-the-box CAPTCHA solutions. Ads can be targeted at user interest, but cannot be combined with other collected user data. Web-based retargeting campaigns. Attributing ad views to conversions.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64