Remove Ad network Remove Manufacturing Remove Rich Media
article thumbnail

Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

article thumbnail

Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 98
article thumbnail

Mobile Native: From Today’s Challenges To Tomorrow’s Possibilities

InMobi

Additionally, it must keep up with the furiously rapid pace of innovation that wants to incorporate video and rich media. Brand marketers also need to find a balance between the creative control that they would like to exhibit, and the publisher’s right to control the ad’s look and feel.