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From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic adnetworks, then we evolved to web 2.0
Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile richmediaad interface (MRAID)/Interstitial/Banner ads, StoreKit AdNetwork (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.
Additionally, it must keep up with the furiously rapid pace of innovation that wants to incorporate video and richmedia. Brand marketers also need to find a balance between the creative control that they would like to exhibit, and the publisher’s right to control the ad’s look and feel.
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