Martech

JANUARY 5, 2022

For marketers who want to avoid paying through the nose to advertise in a walled garden like Amazon or Facebook, an opportunity to advertise through a big box chain raises the same questions. It also raises the bar for understanding the customer’s limits to being served too many ads.

Ad network 109

Ad network Electronics Retail MarTech 109

Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. In less than 10 minutes, customers can build their campaigns from the ground up and see their ads go live within 24 hours.

Ad network 85

Ad network Marketing Fashion eCommerce 85

Martech

SEPTEMBER 6, 2024

The DOJ and 17 state attorneys general say that by tying its tools for publishers and advertisers together, those products let the company dominate the digital advertising market. Market share is the first thing courts consider when determining if a monopoly exists. The United Kingdom today said it is anti-competitive behavior.

Ad Server 111

Ad Server Ad Exchange Ad Space Ad network 111

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

CPC 110

CPC Ad Tech Demand Side Platform Conversion Rate 110

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

Marketing Dive

AUGUST 1, 2022

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

Ad network 101

Ad network Retail 101

Ad Tech Daily

MARCH 20, 2023

Home Services Marketplace From Customer Direct Group Along With Their Brand Direct International Ad Network appeared first on Ad Tech Daily. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. Signs an Agreement To Acquire The HomeQuote.io

Ad network 98

Ad network Media Ad Tech Advertising 98

AdExchanger

NOVEMBER 28, 2023

Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.

Marketing 116

Marketing Ad network Audience Media 116

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. With programmatic, you can serve more ads and also secure higher ad yield from each impression.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In the last 10 years we have seen a huge change in marketing as digital took over from TV as the dominant form.

Media 52

Media Marketing Retail SEO 52

Digiday

DECEMBER 19, 2024

The crusade to make everything an ad network continues as yet another player enters the space: real estate media. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Real Estate 72

Real Estate Retail Media Ad network 72

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad network Media Marketing 91

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110

MNTN

AUGUST 5, 2024

This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

This relatively meteoric pace makes CTV the fastest-growing paid marketing channel in the United States. Today, there are dozens of streaming services that offer advertising slots that marketers can take advantage of. But to tap into these slots, you’ll need to use an ad network. What Is an Ad Network?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Digiday

DECEMBER 7, 2022

As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network. “Uber is an advertising network. Premium streaming services are now driving to becoming ad-funded,” he said. Two things are going on.

Ad network 69

Ad network Retail Audience Conversion 69

Digiday

AUGUST 16, 2023

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad network 69

Ad network Agency Marketing Media 69

illumin

MAY 31, 2024

This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. eMarketer suggests retail media ad spending will total $137.1

Marketing 111

Marketing Retail Finance Ad network 111

Monetize More

MARCH 2, 2023

Premium publishers use private marketplaces: With private markets, only a set group of advertisers can bid on a publisher’s ad inventory. Real-Time Bidding Benefits for advertisers From the perspective of buyers/advertisers Econsultancy.com describes it as a form of PPC or pay-per-click marketing.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

JULY 26, 2024

The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. This could lead to less competition and more market consolidation in the ad tech industry. “By What a time to work in marketing where no one can decide what will happen tomorrow.”

Cookies 123

Cookies Non-Profit Audience GDPR 123

Digiday

DECEMBER 18, 2023

But if marketers had it their way, they’d ask for ways to standardize everything from data measurement to content management (in addition to more money, of course). One platform to rule them all At this point, the list of everything that is or can be an ad network is growing. There’s in-app ads, in-flight ads and in-store ads.

Marketing 99

Marketing Ad network Cookies Retail 99

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. What does this mean for the future of marketing on Instagram?

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech!

Marketing 110

Marketing SEO Conversion MarTech 110

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Digiday

AUGUST 23, 2022

The post This ad network is sidestepping esports’ media rights problems with a “many to many” broadcast model appeared first on Digiday.

Ad network 68

Ad network Media Advertising Marketing 68

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

Advertising 82

Advertising Audience Search Advertising Media 82

Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. Another early website, post-WebConnect but still focused on lists

Ad network 52

Ad network Cookies Ad Server Media 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

DECEMBER 6, 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. While others are expected to launch new networks, industry experts expect that there will be some form of consolidation in the future. and approximately 80 globally with more to come.

Retail 97

Retail Media Marketing Ad network 97

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. More M&A.

Marketing 120

Marketing Ad network ROI MarTech 120

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech Series

JANUARY 23, 2023

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least through my anecdotal observations, most folks in this community have specialized in marketing automation and adjacent subspecialties, and there is nothing wrong with this.

Marketing 98

Marketing Conversion Rate MarTech Ad network 98

Single Grain

JULY 9, 2021

million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. native advertising market was worth more than $52 billion : For e-commerce businesses, native ads have not disappointed. Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134