InMobi

NOVEMBER 30, 2012

After being voted the number one mobile ad network in Malaysia and scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! At five years old, the InMobi ad network has a global footprint covering 165 markets, reaching 40% of the world's smartphone users.

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Ad network Mobile Ads Rich Media Entertainment 40

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. In 2021 alone, revenue from video marketing reached over $27 billion. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Best video ad networks for 2022.

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Ad network Video Ads Ad Server Header Bidding 52

InMobi

APRIL 2, 2013

According to Millward Brown AdReaction 2012 report mobile ads came in third from the bottom in terms of likeability. Is there a way then, for marketers to overcome such negative perceptions and leverage mobile as a channel for marketers. Rich media ads are as easy to create, as they are engaging.

Mobile Ads 52

Mobile Ads Rich Media Ad network Media 52

Ad Monsters

NOVEMBER 14, 2022

From that standpoint, we thought about taking all the contextual data we have from a site or app in real time to figure out how we can build the best – looking ad experience possible. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0

Machine Learning 93

Machine Learning Rich Media Cookies Header Bidding 93

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

MARCH 27, 2013

Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network.

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Rich Media Mobile Ads Marketing Ad network 40

InMobi

JULY 15, 2016

It is no surprise then that mobile has become a core component of every media planners strategy. The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

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Advertising CPM Mobile Ads CPC 75

InMobi

DECEMBER 30, 2013

The number of mobile phone subscribers is expected to outgrow the world’s population in the coming year and this is expected to impact business models, empower consumers, and improve collaboration and marketing. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Knowing which features to look for can help you zero in on the best platforms on the market. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization.

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A/B Testing Conversion Audience ROI 106

InMobi

APRIL 23, 2015

This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Top Verticals by Effectiveness The Travel, Social Media, and Retail verticals led the way with the highest CTRs (Click Through Rates).

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Click Through Rate Advertising Rich Media Food 52

InMobi

APRIL 6, 2015

InMobi research on the marketer perceptions of mobile native advertising in 2015 revealed what we had suspected all along - advertisers, along with publishers and ad platforms, are divided on the definition of mobile native. In addition, native on mobile is rapidly transforming into a future-proof tool for mobile marketing.

Native Advertising 52

Native Advertising Rich Media Manufacturing Ad network 52

MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

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Ad Server Rich Media Viewability Banner 52

InMobi

JUNE 29, 2012

Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world.

Rich Media 40

Rich Media Banner Ad Inventory Mobile Ads 40

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Monetize More

MAY 10, 2022

Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs. The only way for publishers to make money before the advent of ad technology was through direct deals. More Ad Revenue.

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Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

OCTOBER 17, 2013

Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can survive in the mobile era. Article: [link] - Bullet points - Korean Mobile Advertisement Market Since more than 50% Koreans have started to use smartphones, the mobile ad market is rapidly growing as well. billion in 2012.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

Lemonads

JANUARY 8, 2021

Today, companies can choose from a huge collection of marketing strategies to promote their services. But, 4 out of 5 brands rely on affiliate marketing to boost their overall advertising scheme, making this approach one of the most popular techniques used by modern businesses. Is Affiliate Marketing a Good Way to Make Money?

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Affiliates Marketing Conversion Food 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

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Header Bidding Advertising Ad Exchange Ad network 52

InMobi

SEPTEMBER 30, 2019

Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.

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Advertising Banner Rich Media Brand Awareness 52

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

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Affiliates Video Ads Ad network Banner 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

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Mobile Ads Click Through Rate Ad network Rich Media 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Fast forward to 2023, when 1.96 billion in app stores.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

InMobi

SEPTEMBER 18, 2012

Apples iOS 6 announcement that accompanied the marketing launch of iPhone 5 on September 12 th has generated plenty of excitement among developers, consumers as well as industry-watchers. What this means is that user can now choose to block ad tracking used by ad networks to deliver relevant ads across apps.

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Geo targeting Ad network Rich Media Mobile Ads 40

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. But you can’t refresh AdSense ads as Google restricts it.

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Header Bidding CPC Click Through Rate Impressions 52

Lemonads

AUGUST 25, 2021

There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. With the above in mind, there are dozens of different marketing intelligence tools out there and not all of them deliver the same performance in terms of quality and accuracy.

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Affiliates Ad network Rich Media Advertising 52

Monetize More

SEPTEMBER 30, 2022

Your ability to make sound marketing decisions hinges on knowing details about your users—such as what they like, what they don’t, and what kind of messages they respond to. This will allow you to tailor your marketing efforts towards segments of users based on their profiles. Gather key user data from the get-go.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. Find the list of best video ad networks here.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

SEPTEMBER 19, 2019

Why Include Video Content in Your Mobile Advertising and Marketing Strategy? It’s been proven effective, and is now one of the best mobile marketing tactics to leverage. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

SEPTEMBER 28, 2016

A study by AdRoll found that 98% of marketers surveyed expect their programmatic ad budgets to increase or stay the same in the coming year, while 87% of marketers believe programmatic ads provide a greater return on investment (ROI) than traditional media. This is also referred to as bot behaviour.

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Viewability Impressions ROI Rich Media 52

Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. The term session RPMs are used more often by ad networks compared to ‘RPS’ but they are the same.

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Header Bidding Viewability Fill rate Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

They’re not going anywhere anytime soon, so it’s important to understand how they work, how they can fit into your marketing strategy, and how to avoid common pitfalls. Use both instream and outstream mobile video ads for more engagement. Keep your mobile video ads 15-30 seconds to attract attention and conversions.

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Mobile Ads Banner Viewability CPM 59

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one? 9) Campaign Types.

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Demand Side Platform Machine Learning Rich Media Audience 52

Lemonads

JANUARY 4, 2021

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement. This has opened a world of opportunity for affiliates, especially marketers working with push notifications.

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Affiliates Non-Profit eCommerce Entertainment 52