Martech Series

JULY 5, 2022

Looking for some ways to optimize your ad spend? Welcome to this MarTech Series chat Mark, tell us more about your time in the B2B market and more about being CEO at Postclick? Stay current with how each ad network works so you can spend less (and waste less) on ads.

MarTech 86

MarTech Machine Learning Conversion Cookies 86

Martech Series

JANUARY 23, 2023

Nucleus is a commerce SSP (Supply Side Platform) that solves publishers’ challenges of having insight into performance across multiple ad networks, eliminates lost revenue due to expired or out of stock merchant links, optimizes CTAs in real-time, and eliminates cumbersome manual revenue reporting. “At Affinity Global Inc.,

Affiliates 100

Affiliates Ad network MarTech Audience 100

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Get MarTech! In your inbox. Processing.Please wait. Why we care.

Retail 122

Retail Media Viewability Ad network 122

Martech

JULY 26, 2024

Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks). The post Mixed reactions from ad ecosystem to Google keeping cookies appeared first on MarTech. So not all bad.”

Cookies 123

Cookies Non-Profit Audience GDPR 123

Martech Series

JUNE 3, 2022

Advertisers have a new menace draining their ad budgets, except this time it’s legal, and encouraged by many ad networks. Advertisers pay an ad network like Bing Ads to display their adverts on publisher websites. “The Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Advertising 99

Advertising Ad network Ad Click MarTech 99

Martech Series

AUGUST 4, 2022

. “Our bot detection software is world class, better than most ad networks, so when we detect a bot clicking on our customers’ ads, we’re able to provide the date and time of the click, where the click came from, and why it’s fraudulent. We have helped advertisers get six figure refunds from ad networks.

Ad network 92

Ad network MarTech Advertising Marketing 92

Martech Series

OCTOBER 28, 2022

These click fraud bots are targeting advertisers who use Google Ads, Microsoft Ads, Quora, and TikTok. The fake clicks aren’t being detected by the ad networks, which means advertisers are losing a fortune, and click fraud gangs are getting rich.”.

Ad network 92

Ad network Ad Click MarTech Advertising 92

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 81

ROI Ad network Machine Learning Conversion Rate 81

Martech

JUNE 22, 2023

There are three main types of DCR providers, according to Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, who spoke recently at The MarTech Conference. Walled gardens: Big Tech companies with massive audiences and ad networks (Google, Meta, Amazon). Get MarTech! In your inbox.

MarTech 110

MarTech Ad network Audience Marketing 110

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne. Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Martech

DECEMBER 2, 2021

Today, digital out-of-home programmatic provider Vistar Media announced that it has been selected as a new programmatic partner by Uber OOH, the ad network of cartop screens that sit on over 3,000 Uber cars in the U.S. The post Uber OOH selects Vistar Media as SSP programmatic partner appeared first on MarTech.

Media 105

Media Ad network MarTech Marketing 105

Martech

DECEMBER 7, 2021

App stores and developers and ad networks will be able to define their own Privacy Cloud Applications. The post AppsFlyer announces new Privacy Cloud appeared first on MarTech. This will allow multiple entities to bring their data together in a privacy-focused tech stack, mainting their own privacy rules and guidelines.

Ad network 103

Ad network MarTech Marketing 103

InMobi

AUGUST 26, 2018

This makes the economics of mobile advertising difficult, if not impossible, to compute, resulting in wasteful ad spends. The Fragmented Landscape in MarTech and AdTech The Advertising & Marketing Landscape. See illustration below. And concerns of data leakage, oversharing data and trust only complicate matters further.

MarTech 52

MarTech ROI Retargeting Ad network 52

Martech

JANUARY 7, 2022

The Data Marketplace taps into thousands of consumer behavior attributes and can be combined with a network of licensed third-party providers. Read next: Best Buy announces in-house ad network. The post NBCUniversal launches comprehensive NBCUnified platform appeared first on MarTech.

Retail 110

Retail Ad network Entertainment MarTech 110

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. This meant they had to rely on ad networks to do this (without receiving any real transparency throughout the process). Taking control of video ad inventory.

Video Ads 103

Video Ads Ad Server Media Ad network 103

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 110

Marketing SEO Conversion MarTech 110

Martech Series

JULY 11, 2022

One of the industry’s biggest secrets is click fraud – cyber-criminals generate fake clicks on ads, resulting in substantial losses for advertisers, and huge profits for the advertising networks and criminals. The criminals then send large amounts of “bots” – software pretending to be human – to their websites to click on the ads.

Advertising 74

Advertising Ad network Ad Click MarTech 74

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites.

Video Ads 112

Video Ads SEO Ad Server Ad network 112

Martech

MARCH 10, 2023

Types of in-game advertising Before exploring how to take advantage of in-game advertisements, let’s review the most common types of game ads. In-game ad networks Examples: Admix, Unity Ads Ad networks connect brands with multiple game publishers, providing access to a broader collection of games.

Advertising 112

Advertising Ad network CPM Non-Profit 112

Martech

JANUARY 5, 2024

Please take this short survey so we can have your input on the state of martech salaries and careers. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” Get MarTech! We’d like to know how it’s been for you.

Retail 118

Retail Media Cookies Electronics 118

Martech

JANUARY 3, 2024

Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! We’d like to know how it’s been for you.

Audience 138

Audience eCommerce Entertainment Media 138

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Get MarTech! In your inbox.

Retail 112

Retail Media eCommerce MarTech 112

Martech Series

AUGUST 3, 2022

In other words, we can see which websites are owned by the criminals, and report them to the ad networks to get them taken down. “What the criminals are doing now – in an attempt to remain undetected – is delete the website referrer whenever their bots click on an ad. .

Ad Click 87

Ad Click Advertising Ad network eCommerce 87

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

OCTOBER 13, 2022

“Working with Yahoo and Lowe’s One Roof Media Network gives us access to a comprehensive set of tools that takes our campaigns and audience engagement further, including premium digital out-of-home, display and video.”. Retail media networks aren’t just happening at retailers. Dig deeper: CTV added to Kroger’s retail media.

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. The post InMobi releases independent ad mediation platform appeared first on MarTech. InMobi is releasing Meson, a global independent SaaS mediation platform.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

Martech

FEBRUARY 16, 2022

Advertisers will also be able to use the Sounder Audio Data Cloud’s brand safety solution to confidently place their ads throughout the iHeartPodcast Network. Read more: iHeart creates ad network. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Audience 98

Audience Machine Learning Ad network MarTech 98

Martech Series

JUNE 1, 2022

Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel. The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series. He and his wife Catherine, have three grown children and reside in Rowayton, CT.

Audience 92

Audience Retargeting Finance Ad network 92

Martech Series

OCTOBER 6, 2022

Advertising networks, such as Google Ads and Microsoft Ads, allow advertisers to block scam websites from displaying their ads. “Knowing how to block click fraud websites protects your ads from fake clicks, saves your company money, and stops lining the pockets of scammers,” said Vanes. .

Advertising 87

Advertising Ad Click Ad network MarTech 87

Martech Series

DECEMBER 5, 2022

Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

MarTech 93

MarTech Ad network Ad Tech Marketing 93

Martech

FEBRUARY 16, 2023

Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It It takes and distributes our ads across a multitude of sites and depending on our personas or where we’re trying to target,” says Andrews. “If Get MarTech! In your inbox.

Ad network 122

Ad network Brand Awareness Ad Space MarTech 122

Martech Series

JANUARY 10, 2023

SourceKnowledge , the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands. SourceKnowledge Connected with Several Major eCommerce Platforms.

eCommerce 67

eCommerce CPA Ad network Retargeting 67

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. The post Marketing operations and technology shouldn’t ignore the web appeared first on MarTech. through the site.

Marketing 98

Marketing Conversion Rate MarTech Ad network 98

Martech

MARCH 31, 2022

Read next: Best Buy announces in-house ad network. According to the company, there will also be a new premium ad experience on Walmart.com up by the end of 2022. The post Walmart’s omnichannel roadmap for Walmart Connect appeared first on MarTech.

Retail 101

Retail Ad network Social Advertising Advertising 101

Martech Series

JANUARY 31, 2023

As a part of this directory, savvy LinkedIn advertisers will have easier access to the Lytics solution enabling them to onboard first-party audiences to maximize the performance of their ad spend within the powerful advertising network.

ROI 80

ROI Audience Advertising Marketing 80