Ad Tech Daily

MARCH 27, 2023

The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency.

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Ad network Retail Media Ad Tech 95

AdExchanger

AUGUST 8, 2022

Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share appeared first on AdExchanger.

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Ad network Media Advertising Ad Exchange 116

Monetize More

MARCH 3, 2023

If you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time.

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Ad network Fill rate Pop-Up Ad Exchange 98

Digiday

JUNE 10, 2024

The introduction of new ad networks continues apace. Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. This is a member-exclusive article from Digiday.

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Ad network Marketing Media 94

Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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Ad Exchange Ad network Ad Inventory Impressions 98

Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.

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Ad network Electronics Retail MarTech 109

Ad Tech Daily

MARCH 20, 2023

— Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. home services marketplace from Customer Direct […] The post Digital Media Solutions, Inc. CLEARWATER, Fla. Signs an Agreement To Acquire The HomeQuote.io

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Ad network Media Ad Tech Advertising 98

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

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Ad network Ad Ops ROI Education 105

Adweek

NOVEMBER 16, 2022

Digital media measurement, data and analytics platform DoubleVerify expanded its partnership with LinkedIn, bringing its DV Authentic Brand Suitability and DV Custom Contextual solutions to mobile ad network LinkedIn Audience Network.

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Audience Mobile Ads Ad network Media 246

AdExchanger

MARCH 27, 2024

Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

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Ad network Retail Media 105

AdExchanger

FEBRUARY 2, 2025

Plus, is brand safety on social media a myth? The post Everythings An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger. Coinbase has acquired a blockchain-based advertising and attribution startup.

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Ad network Media Advertising 86

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement. Why we care.

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Retail Media Viewability Ad network 123

Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Ad network Mobile Ads Header Bidding CPM 75

Digiday

AUGUST 23, 2022

Thece's CEO described the approach as a form of "alternative media rights," building value by offering advertisers access to StarLeague's horde of smaller streamers, rather than via media rights to the content itself.

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Ad network Media Advertising Marketing 68

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

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Media Marketing Retail SEO 52

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

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Retail Media Cookies Electronics 119

Digiday

FEBRUARY 3, 2025

But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate. Continue reading this article on digiday.com.

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Ad Tech Ad network Media Marketing 90

Digiday

JULY 11, 2024

It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. No surface is safe as retail media moves off-site, into brand awareness channels. billion on retail media, according to eMarketer. billion on retail media, according to eMarketer.

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Retail Media Ad network Brand Awareness 97

Paleo AdTech

SEPTEMBER 3, 2024

Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. At this point the 3-4 networks in the group noticed they had all trafficked demand and supply tags into one another.

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Media Ad Server CPM Ad network 98

Brid.tv

MARCH 12, 2025

With programmatic, you can serve more ads and also secure higher ad yield from each impression. Spread Out: Dont Rely on a Single Ad Network One of the biggest mistakes many publishers make is relying on a single ad network.

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Video Ads Header Bidding Viewability Fill rate 80

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Dig deeper: Why we care about retail media networks.

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Retail Media eCommerce MarTech 113

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

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Ad network Retargeting Ad Tech Retail 69

Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S. Continue reading this article on digiday.com.

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Retail Media Affiliates Ad network 94

Martech

DECEMBER 2, 2021

Today, digital out-of-home programmatic provider Vistar Media announced that it has been selected as a new programmatic partner by Uber OOH, the ad network of cartop screens that sit on over 3,000 Uber cars in the U.S. Read next: Vistar Media integrates audio OOH to reach in-store shoppers.

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Media Ad network MarTech Marketing 106

Ad Monsters

NOVEMBER 27, 2024

That means reaching the right consumers, based on where and how they consume media. I had the honor of sharing space with a room filled with media owners and publishers during the Admonsters Publisher Forum and Curation was one of the many important topics covered. This isn’t necessarily true.

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Real Estate Audience Communications Media 98

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Walmart has its own media network, but she said it’s very separate from Sam’s Club’s data.) Retail media is indeed a booming business. In the U.S.

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Retail Ad network Media Retargeting 69

Digiday

SEPTEMBER 19, 2024

The appetite of Google’s critics has been wetted as multiple disclosures would (seemingly) support the notion that at a corporate level, Alphabet-owned Google has been operating a trifecta of overlapping monopolies: ad exchanges (supported by its ad server), ad networks, and search.

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Ad Server Media Ad Exchange Ad network 97

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory.

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Video Ads Ad Server Media Ad network 104

Basis

DECEMBER 4, 2024

Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds. Navigating Fragmentation: The fragmented nature of commerce media necessitates careful partner selection. Key Stat : 53.2%

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Advertising Audience Search Advertising Media 82

Digiday

DECEMBER 7, 2022

The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network.

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Ad network Retail Audience Conversion 69

Digiday

AUGUST 16, 2023

Roblox has already brought on select brands such as Puma and the NFL for an ongoing beta test of its immersive ads, which come in the form of both in-game billboards and “Portals” that teleport users into branded experiences. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad network Agency Marketing Media 69

Exchange Wire

NOVEMBER 21, 2023

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [.] The post Commerce Media: Advertising’s New Playground?

Media 110

Media Advertising Ad network Audience 110

Digiday

DECEMBER 6, 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. That’s not to say there will be an endless number of retail media networks in the near future. and approximately 80 globally with more to come.

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Retail Media Marketing Ad network 96

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

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Advertising Retail Pop-Up Media 88

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Off-site media. Measurement and attribution. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

Digiday

OCTOBER 28, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network , all competing for the same ad budgets. Continue reading this article on digiday.com.

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Media Retail Ad network Marketing 80

Digiday

SEPTEMBER 28, 2023

More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. version of the retail ad network it announced back in January that allows retailers to tap into Microsoft’s many ad opportunities. Continue reading this article on digiday.com.

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Retail Media Ad network Ad Tech 89