Monetize More

MARCH 2, 2023

With this short introduction in mind, here are four benefits of RTB for buying display advertising: Less wasteful media buying: With this technology ad inventory is bought on an impression basis through a range of variables which makes targeting very focused. Advertising via Facebook or Google AdWords is a good example of PPC.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Ad exchanges fill a similar role to ad networks , but these reduce the frills and simply the entire process.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Adtelligent

APRIL 4, 2025

According to the IAB ad fraud definition , ad fraud (also referred to as invalid traffic (IVT), is the fraudulent representation of online advertising impressions, clicks, conversions, or data events, to generate revenue. Also, when ad fraud goes unchecked, it damages relationships across the digital advertising ecosystem.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52