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Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8 billion in 2013 compared to $8 billion in 2012 with display ads on mobile sites and mobilesearch contributing substantially.
There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobilesearch or display advertising campaigns. Google is the main player when it comes to mobile display ads.
You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and adnetworks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).
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