Monetize More

DECEMBER 22, 2022

Ad network report. The ad network report gives publishers an overview of all their different ad network performances in a unified report. Publishers can compare stats according to individuals or multiple ad networks, select different reporting metrics, choose currencies, and even export reports.

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Martech

JULY 26, 2024

Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Cookies 133

Cookies Non-Profit Audience GDPR 133

Brid.tv

APRIL 19, 2024

This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. So when a user plays a video, the player sends an ad request. Then, several ad exchanges , ad networks, and SSPs place their bids for that impression simultaneously. But why is that so?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. However, if the ads network you choose doesn’t provide quality traffic, there’s a low chance you’ll achieve the goals you set during the planning process.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. In-App Purchases.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

NOVEMBER 25, 2022

While the users navigate through the page for ad scripts, Ad blockers start scanning webpages instantly as soon as the site or page loads, then compares them with known ad scripts in the database so that any matching scripts are blocked from being displayed – essentially removing any advertising elements from your viewable area!

Ad Server 98

Ad Server Non-Profit Viewability Ad network 98

Clearcode

APRIL 26, 2023

Supply-path optimization (SPO) is the process in which demand-side platforms (DSP) try to improve the path to ad inventory, i.e., find the shortest and most profitable way. Thanks to SPO, bids that did not bring optimal results are replaced by bids that take the shortest and most effective way to a publisher’s ad inventory.

Ad Inventory 84

Ad Inventory Demand Side Platform Non-Profit Impressions 84

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. million in the Ethereum blockchain network: Blake Jamieson , a 36-year old Brooklyn artist, made over $46,000 in six weeks selling NFTs of his artworks: Just a few hours left on this @SuperRare auction! How Do You Promote NFTs?

Agency 113

Agency Marketing Non-Profit SEO 113

Brid.tv

MARCH 16, 2023

The characteristics of ads can significantly impact the profitability of a publisher’s inventory. So to choose the best ad formats for their website, publishers need to consider factors such as how the placed ads impact the user experience, whether they fit with the website layout, and align with their monetization goals.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Brid.tv

APRIL 4, 2024

The characteristics of ads can significantly impact the profitability of a publisher’s ad inventory. To help, in this article, I will cover the basics for choosing the most optimal ad formats for your website. Boost ad viewability with a sticky, non-intrusive ad unit.

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Then around 2008, things changed. Then COVID hit.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Paleo AdTech

DECEMBER 10, 2023

Currently, Bill is President & Captain of Alaska Endeavour , a non-profit research vessel and organization that promotes scientific exploration, research and conservation. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Currently, Bill is President & Captain of Alaska Endeavour , a non-profit research vessel and organization that promotes scientific exploration, research and conservation. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

MARCH 17, 2023

Ari later re-acquired part of it as a profitable side-hustle. At Google, Ari admits, he was a non-engineer in a cult of engineers. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley.

Header Bidding 59

Header Bidding Non-Profit Ad Tech Ad network 59

MediaFuse

DECEMBER 15, 2016

The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. The technology is sleek, non-disruptive to users, and very profitable for our publishers. The standard ad serving “waterfall” approach has proven ineffective in the new programmatic world.

Header Bidding 52

Header Bidding Ad Server Non-Profit Banner 52

Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Ad Monsters

DECEMBER 11, 2024

Curation Houses act like modern-day ad networks, reselling inventory with hefty markupssometimes as high as 114%. From The New York Times’ subscriber-first strategy to Dotdash Meredith’s sleek, minimal ad experience, smart publishers prove that respecting users leads to better engagement and increased profits.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Automatad Inc.

NOVEMBER 30, 2023

You can see profit only if you are smart. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. The difference is the profit you get. That is why it outperforms social media ads and display ads with high CTR.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Lemonads

NOVEMBER 12, 2020

To help you understand and succeed with this type of traffic, we’ve put together a pop-under ads guide that explains this type of traffic and its benefits. Plus, we’ll also cover the best pop ad networks for affiliates of all levels. What Are Pop-Up Ads? Without further ado, let’s get started!

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. So, while display ads are quite profitable and remain a staple in the industry, video ads offer you a much greater opportunity for overall revenue growth. Mobile video consumption has grown significantly.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. Do rewarded video ads bring in more money?

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

AUGUST 12, 2022

A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource. Do rewarded video ads bring in more money?

Advertising 52

Advertising Non-Profit Video Ads Impressions 52

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Paleo AdTech

DECEMBER 10, 2023

Ari later re-acquired part of it as a profitable side-hustle. At Google, Ari admits, he was a non-engineer in a cult of engineers. The product did well among ad networks, who preferred it to the more established IPONWeb, run by the Godfather of Ad Tech, aka Dr. Boris , discovered in his Right Media days by O’Kelley.

Header Bidding 52

Header Bidding Non-Profit Ad Tech Ad network 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Then around 2008, things changed. Then COVID hit.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Single Grain

JULY 8, 2019

This process makes it extremely difficult to assess the number of post-click pages needed per campaign, log the updates made to each page, and keep message match consistent between each page and ad. This way, advertisers can save time and remain more organized in determining which ad/ad group connects to each page.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Lemonads

SEPTEMBER 25, 2020

Overall website push campaigns (or push ads) are an important channel for various kinds of websites since it gives them instant communication on both desktop and mobile devices. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

Lemonads

JANUARY 4, 2021

Our team is extremely familiar with push ads and the verticals that produce the best results when paired with this type of advertising. In this article, we’ll go over the most profitable verticals for push notifications for this upcoming year and beyond. That said, remember that the CPC rates will vary from one country to another.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

OCTOBER 7, 2022

In fact, according to a study , skippable ads have an advantage over their non-skippable counterparts. Put simply, fewer people will watch a skippable ad to completion. However, a greater percentage of those who do will actually pay attention to the ad than in the case of non-skippable advertisements.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

InMobi

MAY 16, 2017

The evening of the second and final day of the conference, InMobi co-sponsored the MAU Vegas 2017 Official After-Party to support Women in Wireless , a non-profit organization dedicated to helping connect, inspire and empower female leaders in the mobile and digital space with over 12,000 members in 10 chapters across the world.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

InMobi

MARCH 28, 2019

Also, will the ad stay within the app environment or use deep links to point someone towards a mobile website? If it helps, Business of Apps has compiled a number of helpful stats on average CPMs (cost per 1,000 impressions) and costs per click on a variety of platforms and ad networks/exchanges.

Non-Profit 52

Non-Profit Conversion Rate Mobile Ads CPC 52