Martech

AUGUST 24, 2023

So while most of our marketing is in rental buildings via our real estate partnerships, a Lyft ride to and from someone’s home is another great way to target relevant messages to customers in their daily lives.” In-app ad moments. Growing ad network. Image: Lyft Media.

Machine Learning 98

Machine Learning Brand Lift Real Estate eCommerce 98

Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? How to Get Pre-Roll Ads on Your Website.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

FEBRUARY 5, 2013

Create a few additional ad banners for the upcoming duration of the campaign and refresh your ads every two weeks or so Create ads of different sizes Devices come in different sizes and so should your ad. Do not try to force fit an ad of wrong dimensions into different devices.

Real Estate 40

Real Estate Banner Rich Media Ad network 40

InMobi

JANUARY 31, 2013

Work with your ad network to analyze the data in detail. Obviously, your strategy will need to take into account all three ways to get the best impact. So before you have a big bang launch in all markets, try to set aside a small budget and time for a trial campaign to see what works.

Real Estate 52

Real Estate Banner Display Advertising Audience 52

InMobi

JULY 24, 2013

3 Simple and Easy ways for advertisers to effectively capture the user attention on tablets 1) Create ads specifically for your tablet audience: The major advantage tablets have over smartphones is the screen size. Since tablet advertising is still in its infancy, advertisers are oblivious to its do and don'ts.

Advertising 40

Advertising Rich Media Real Estate Banner 40

SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). These platforms then make these ad spaces available to various demand partners.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

InMobi

SEPTEMBER 18, 2017

The score is based on the average percentage of the video that was audible and/or visible, amplified by the screen real estate. It assesses the quality of different video ad exposures on mobile and desktop devices. It benchmarks the sound, motion and sight aspects of a video.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Lemonads

AUGUST 2, 2020

For decades, marketers and companies have been scrambling to acquire the best pieces of marketing real estate at the lowest price. Although a media buyer can work with individual websites, these affiliate professionals often rely on ad networks to connect them with quality publishers.

Affiliates 52

Affiliates Media Ad network CPA 52

InMobi

JULY 10, 2013

High Definition Display and Powerful Processors: With Googles Nexus 10 offering the worlds best tablet display, the Premium Android tablet fraternity packs amazing display capabilities with ultra-powerful processors into a screen that offers enormous real estate. and higher - deliver that and more. UduKaz6sgXw

Real Estate 40

Real Estate ROI Ad network Entertainment 40

Brid.tv

OCTOBER 7, 2022

It is no secret that pre-roll ads are the king of instream video advertising. On the contrary, mid-roll ads are still considered valuable ad real estate , and not for nothing. They are over 35% more effective than post-roll ads in generating impressions, for example. How to Get Mid-Roll Ads on Your Website.

Video Ads 52

Video Ads Ad network Non-Profit Real Estate 52

Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Ad block usage : The use of ad blockers can impact RPM and CPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

Clearcode

APRIL 21, 2023

Ad revenue. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate. These ad spaces can be bought and sold through ad networks or direct negotiations between advertisers and publishers.

Banner 52

Banner Viewability Ad Space Real Estate 52

Brid.tv

SEPTEMBER 12, 2022

These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate. In return, ad networks take a portion of ad revenue. To take advantage of programmatic video advertising , you will need a reliable CTV advertising platform.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Single Grain

APRIL 29, 2021

NFT marketplaces are specialized platforms to buy and sell digital artworks, trading cards, virtual games or real estate. Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT. PPC ads are an impressive way to reach target audiences at different phases of the buyer journey.

Agency 113

Agency Marketing Non-Profit SEO 113

Ad Beat

JANUARY 1, 2020

Owing to a limited screen real estate, easily accessible advertising tools, and lower price point for search ads, mobile ads continue to offer a better, more affordable alternative for promoting your brand to the masses. Google is the main player when it comes to mobile display ads. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Smart-Hub

DECEMBER 22, 2023

Publisher Publishers play a pivotal role by providing digital real estate where advertisements are displayed. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

JULY 1, 2021

Design Forms and Other Features to Capture Contact Information Successful bloggers can sell placements to the best bidders, join ad networks, or monetize affiliate programs using the digital real estate they have available to generate an income.

Affiliates 52

Affiliates Marketing SEO Audience 52

Brid.tv

NOVEMBER 8, 2022

Benefits of Programmatic Video Advertising The Problems With Programmatic Video Advertising How to Start With Programmatic Video Advertising Get Into Programmatic Video Advertising the Easy Way How to Serve Video Ads Programmatically on Your Website with Brid.TV Ad Fraud — Lack of control also means a higher risk of ad fraud.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. What Is an Average CPM?

CPM 52

CPM CPA CPC Real Estate 52

Digiday

JANUARY 19, 2023

By using its co-working network around the world, WeWork is looking for new revenue sources beyond real estate — turning locations into destinations for events, sponsored products and out-of-home ads.

Real Estate 80

Real Estate Retail Ad network Audience 80