Martech

JANUARY 5, 2022

Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. Why we care.

Ad network 110

Ad network Electronics Retail MarTech 110

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Dig deeper: Best Buy rolls out Best Buy Ads. Third-party measurement. In your inbox.

Retail 123

Retail Media Viewability Ad network 123

Adweek

FEBRUARY 3, 2025

Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. If you thought holograms were a thing of the future, think again. The goal.

Media 323

Media Ad network Retail 323

AdExchanger

MARCH 27, 2024

Dwindling Organics There’s been a Big Bang-like expansion of retail media networks.

Ad network 104

Ad network Retail Media 104

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 119

Retail Media Cookies Electronics 119

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 113

Retail Media eCommerce MarTech 113

Martech

SEPTEMBER 10, 2024

billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,

CPC 111

CPC Ad Tech Demand Side Platform Conversion Rate 111

Digiday

JULY 11, 2024

It seems businesses are bent on making every surface shoppable, transforming everything that can be an ad network into one. No surface is safe as retail media moves off-site, into brand awareness channels. billion on retail media, according to eMarketer. billion on retail media, according to eMarketer.

Retail 97

Retail Media Ad network Brand Awareness 97

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

Marketing Dive

AUGUST 1, 2022

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

Ad network 101

Ad network Retail 101

Adweek

APRIL 9, 2025

The rideshare app is also working with Kevel to power its ad server.

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130

Digiday

MAY 14, 2024

The website that aimed to replace travel agents is now also an ad network. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” Expedia has become the latest U.S.

Retail 95

Retail Media Affiliates Ad network 95

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Marriott’s network will get a test run in the U.S. Let us know! Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

OCTOBER 13, 2022

This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Retail media networks aren’t just happening at retailers.

Retail 98

Retail Media Demand Side Platform Ad network 98

AdExchanger

AUGUST 23, 2022

Brands without scalable first-party data are turning to retailers to connect directly with customers. Cue the retail media boom. . The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger.

Ad Tech 107

Ad Tech Retail Media Advertising 107

Digiday

DECEMBER 6, 2023

The rapid growth of retail media networks in recent years has certainly created more competition for marketers’ retail media ad dollars. That’s not to say there will be an endless number of retail media networks in the near future. and approximately 80 globally with more to come.

Retail 97

Retail Media Marketing Ad network 97

Kritter

JUNE 21, 2022

The post Retail media ad networks for Consumer Electronics Brands appeared first on Kritter. Introduction It is evident that the eCommerce sector has seen marked growth in the past […].

Electronics 52

Electronics Ad network Retail Media 52

Kritter

JUNE 28, 2022

The post Are Retail Media Ad Networks Worth the Investment? In June 2021, Google announced that it would be phasing out third-party cookies in its […]. appeared first on Kritter.

Ad network 52

Ad network Retail Media Cookies 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Walmart has its own media network, but she said it’s very separate from Sam’s Club’s data.) Retail media is indeed a booming business. In the U.S.

Retail 69

Retail Ad network Media Retargeting 69

Kritter

JULY 12, 2022

Big box retailers and online retailers today are building up their retail media ad networks […]. The post Retail Media Ad Networks - Top Picks of the Month (July-22) appeared first on Kritter.

Ad network 52

Ad network Retail Media 52

Digiday

SEPTEMBER 28, 2023

More companies are throwing their lot into offering some form of retail media network on a seemingly daily basis. version of the retail ad network it announced back in January that allows retailers to tap into Microsoft’s many ad opportunities.

Retail 91

Retail Media Ad network Ad Tech 91

Kritter

MARCH 29, 2022

What is a Retail Media Network? The post Retail Media Ad Networks - Top Picks of the Month (Mar-22) appeared first on Kritter. Think of walking down your favorite grocery store and […].

Ad network 52

Ad network Retail Media 52

Kritter

MAY 24, 2022

Since Amazon launched its retail media ad network in 2012, several online retailers have gone […]. 1 Among Retail Media Ad Networks appeared first on Kritter. The post Why eBay and Not Amazon Ranked No.1

Ad network 52

Ad network Retail Media 52

Kritter

MAY 9, 2022

The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter. In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […].

Ad network 52

Ad network ROI Retail Media 52

Kritter

MAY 15, 2022

The post Top 7 Retail Media Ad Networks That Every Brand Must Try appeared first on Kritter. The pandemic disrupted the business landscape worldwide, and one such disruption was the accelerated growth […].

Ad network 52

Ad network Retail Media 52

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 69

Ad network Retargeting Ad Tech Retail 69

Digiday

DECEMBER 3, 2024

Walmart is just one on a growing list of retail media networks that’s after those dollars. As more retailers launch their own ad networks, competition continues to grow for trade and shopper budgets. But the retail media space still faces challenges related to measurement and return on ad spend.

Retail 81

Retail Advertising Manufacturing Ad network 81

Kritter

APRIL 28, 2022

The post With Customer at the Core, Retail Media Ad Networks are set to Win appeared first on Kritter. Some businesses fail to make it big even with outstanding products and services. It can […].

Ad network 52

Ad network Retail Media 52

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. AW : I think advertisers should ask themselves, “What is a retail media network?” AR : Yes, the same considerations will hold true outside of retail media.

Advertising 94

Advertising Retail Pop-Up Media 94

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Digiday

DECEMBER 7, 2022

The undeniable explosion of growth among retail media networks has not been lost on Acxiom, the data giant owned by agency holding company IPG. As more and more brands gather first-party data, it’s created the market condition that Acxiom CEO Chad Engelgau described as the chance for everyone to be an ad network.

Ad network 69

Ad network Retail Audience Conversion 69

Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. The biggest retailers in the U.S. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down.

Ad Inventory 73

Ad Inventory Retail Audience Ad network 73

Basis

DECEMBER 4, 2024

Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

Advertising 89

Advertising Audience Search Advertising Media 89

AdExchanger

MARCH 20, 2025

Whats next after launching a retail media network? Becoming a social ad network, apparently. The post Best Buy Ads Has A Tool That Make Its First-Party Audiences Addressable On Meta appeared first on AdExchanger.

Audience 80

Audience Ad network Retail Media 80

illumin

MAY 31, 2024

PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth. PayPal has insights across a wide array of merchants, giving it an advantage over a traditional retail media network with more limited data. And it’s not just PayPal.

Marketing 111

Marketing Retail Finance Ad network 111

Lemonads

OCTOBER 4, 2020

Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr

Ad network 52

Ad network Pop-Up Affiliates Audience 52

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52