Remove Ad network Remove Retargeting Remove Verification services
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The Crazy Advertising Technology Landscape

InMobi

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. Verification Tech Verification services add an additional layer of tech to each ad campaign.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets. Also, when ad fraud goes unchecked, it damages relationships across the digital advertising ecosystem. Working with reputable partners reduces the risk of fraud.