MNTN

AUGUST 5, 2024

But to tap into these slots, you’ll need to use an ad network. Whether you are brand-new to the concept of ad networks or simply need a push in the right direction, the following guide is for you. You’ll learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Monetize More

JUNE 20, 2023

In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? Chartboost Chartboost is about as mainstream as gaming ad networks get.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you looking at testing out new ad networks for your publishing property? InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

Ad Exchange 52

Ad Exchange Ad network Ad Space Impressions 52

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Learn More: Ad Network vs Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

JULY 26, 2024

For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). “For advertisers, I’d still keep treating the world as if cookies are deprecated.

Cookies 123

Cookies Non-Profit Audience GDPR 123

Lemonads

NOVEMBER 24, 2020

At lemonads, we understand the importance of opting for a reliable ad network -- but we’re also aware that taking the best decision is not easy. In the first blog of this series, we’ll review Pushground and tell you everything you need to know about this superbad network. What Are the Top Benefits of Choosing Pushground?

Ad network 52

Ad network Affiliates CPC Audience 52

MNTN

JANUARY 22, 2025

Ad Exchange vs. Ad Network An ad network bundles inventory from multiple publishers and sells it to advertisers, often with limited transparency and predefined pricing. In contrast, ad exchanges enable real-time bidding, giving advertisers more control over pricing and placement.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

Basis

DECEMBER 4, 2024

Some brands aim to be present across numerous networks to maximize reach and drive sales, while others are consolidating their efforts into two or three networks that offer the most value—not just in ROI, but also in added benefits like in-store experiences or exclusive ad products.

Advertising 88

Advertising Retail Pop-Up Media 88

AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Lemonads

DECEMBER 23, 2020

However, platform owners, media buyers, and affiliates are revolutionizing the way companies promote their products and networks deserve part of the praise. There are hundreds of different ad networks to choose from and more platforms seem to emerge daily.

Affiliates 52

Affiliates Ad network CPC CPM 52

Lemonads

OCTOBER 18, 2020

By partnering with the best push ads networks , media buyers and other marketers can reach more engaged audiences and increase their chances of success. In-page push traffic ads emerged at the beginning of 2020. Here are our picks for the top ad networks of 2021.

Ad network 52

Ad network CPC Affiliates CPA 52

Monetize More

MARCH 14, 2023

For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Single Grain

JULY 9, 2021

Native ads can work, but only if: You already have a working product : For our purpose, you should pick a product that has already worked in other paid ads networks (such as Facebook) or channels (such as email). Which Ad Network Should You Use? Before we get started, we need to set your expectations correctly.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. We monitored every aspect of the campaign, from daily spend to ROI, and were ruthless in replacing underperforming ads and expanding the winning ads.

ROI 52

ROI Advertising Conversion SEO 52

Martech

MARCH 23, 2022

Mobile ad mediation helps to set-up, manage, and monitor different ad networks in one place. It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . Get the daily newsletter digital marketers rely on.

Mobile Ads 101

Mobile Ads Ad Inventory Ad network ROI 101

InMobi

NOVEMBER 7, 2013

In addition, different ad networks deliver users with varying LTV, thereby raising the question – Which ad network do I channel ad spend to in order to maximize my ROI? These two products were a step in the right direction but were limited in their ability to analyze the true ROI for the app developer.

ROI 52

ROI Ad network Ad Server Conversion 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Ad network vs. ad exchange. Where it ran?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Monetize More

JUNE 26, 2023

Our unified reporting combines performance metrics from all your ad networks, bidders, and consent rate into one easy-to-use dashboard. Get a comprehensive view of how each ad network and bidder performs for your business. Tired of logging into multiple platforms to track your campaign data?

ROI 52

ROI Ad network Ad Tech Conversion 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. This ultimately yields higher CPMs.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

VideoWeek

DECEMBER 18, 2024

Successful publishers will focus on premium audiences, enhanced ROI transparency and innovation in ad tech tools to stay competitive. Apples ad network evolution I think it’s time for the long-rumoured Apple DSP. Top tip Prepare your campaigns to align with Apples ad network. Why this year?

Media 52

Media Marketing Retail SEO 52

Martech

DECEMBER 30, 2022

And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here?

Retail 112

Retail Media eCommerce MarTech 112

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. One of the significant challenges faced is cookie mismatch or cookie syncing latency.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Single Grain

SEPTEMBER 12, 2019

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. Set a Budget, Track Your ROI. Use a tool like Famebit.

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Gitnux ) The market for display ads is expanding at a 12% rate yearly.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

FEBRUARY 22, 2023

Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly If you’re looking for new ways to engage with your target audience and drive a higher ROI across your overall marketing efforts, CTV could be the answer – here’s why.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

InMobi

AUGUST 26, 2018

From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers. Which segments are giving the maximum ROI and how should the budget allocation differ?

MarTech 52

MarTech ROI Retargeting Ad network 52

Martech

JULY 14, 2022

Vendors are building out APIs and increasing the availability of native (outof-the-box) integrations with CRMs, marketing automation systems, digital ad networks and other ABM data providers. The growing importance of compliance. Why we care.

Marketing 120

Marketing Ad network ROI MarTech 120

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Metaphors aside, you need to leverage analytics the best you can if you want to squeeze as much ROI as possible from your campaign. Focus more on creative production and personalization.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Monetize More

DECEMBER 22, 2022

Ad network report. The ad network report gives publishers an overview of all their different ad network performances in a unified report. Publishers can compare stats according to individuals or multiple ad networks, select different reporting metrics, choose currencies, and even export reports.

Non-Profit 52

Non-Profit Ad network GDPR Pop-Up 52

Martech Series

OCTOBER 7, 2022

And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring.

Affiliates 89

Affiliates Ad network ROI Cookies 89

InMobi

MARCH 6, 2014

For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. For example, a travel app might be told by a network that their ads will be shown to users who are travelers or potential travelers. Question 1: How do you uniquely identify users?

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Monetize More

MARCH 14, 2023

For publishers, it helps maximize revenue and user experience by delivering high-quality, relevant ads that resonate with their audience. For advertisers, it improves the return on investment (ROI) by delivering ads to the right people at the right time, resulting in higher conversion rates and lower costs.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

Single Grain

APRIL 29, 2021

Using PR for NFT marketing yields a better ROI because with PR, you can send the right message to the right people at the right time. Paid ads on some of the top PPC ad networks will help to spread the reach of your NFT. PPC ads are an impressive way to reach target audiences at different phases of the buyer journey.

Agency 113

Agency Marketing Non-Profit SEO 113