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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

Curation Houses act like modern-day ad networks, reselling inventory with hefty markupssometimes as high as 114%. Read more ) Surviving the SEO Shake-Up: Publishers vs. Googles New Game Is Google Search broken? Streamlined buying for advertisers and incremental revenue for publishers.

Ad Tech 59
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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Picture of the day. “Me,

Video Ads 112
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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries.

Media 52
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The latest AI-powered marketing tech releases

Martech

Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Marketing 110
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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

Learn More: Overlooked SEO: Optimizing Images and Video for Search. SEMrush’s SEO Writing Assistant – which can improve your writing and give you suggestions about how to improve its potential SEO rating. WordPress and other blogging platforms make post optimization ( SEO ) a snap with handy plugins like: All in One SEO.

SEO 111
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What Are Accelerated Mobile Pages (AMP)?

Ad Monsters

You can expect better traffic to your site with better SEO. In addition to improving your SEO, AMP will reduce your bounce rate if your content is exceptional. Increase in web traffic. If your content is exceptional, you are more likely to get good session numbers from users. Server Side Header Bidding in AMP.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Incorporate more keywords and SEO optimization. like this one from 6 Actionable SEO Strategies for Exceptional Customer Service : Dive Deeper: How to Use Social Media to Substantially Improve Your SEO. That way you don't lose any SEO juice on the original URL. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing 112