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” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, adnetworks, SSPs, data providers, adverificationservices, and more.
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The ad exchange employs RTB technology to determine prices, but the programmatic process also allows buyers to filter the type of traffic they acquire based on location, language, and other variables. Ad exchanges fill a similar role to adnetworks , but these reduce the frills and simply the entire process.
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