AdPushup

AUGUST 23, 2023

Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. Hence, publishers [.]

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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AdExchanger

MARCH 12, 2024

On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize.

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Brid.tv

JUNE 1, 2022

Join our Ad Ops and Programmatic Specialist, Marco Baucal, as he shares how publishers can prioritize campaigns to specific mid-roll cue points straight from Google Ad Manager. The post [Ad Ops Guru] — How to Prioritize GAM Campaigns to Specific Mid-Roll Cue Points appeared first on BRID TV.

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Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. We call this operational pinch point “the crisis of capacity” for ad ops teams. These problems compound exponentially for localized advertising campaigns.

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Digiday

OCTOBER 18, 2023

However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

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Ad Monsters

NOVEMBER 14, 2024

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

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Playwire

AUGUST 20, 2023

Key Points There are a variety of common challenges that every ad operations team faces, such as pacing and performance issues, which you can effectively troubleshoot with the right tools and strategic creativity.

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Ad Monsters

FEBRUARY 28, 2024

Romero will discuss how sales and ops can mutually benefit from one another. Romero leads a 40-person sales and marketing partnership team, with the ad ops team also reporting to him. He highlights the essential role of ad ops in the forefront of business operations, challenging the notion of it being a mere backroom function.

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Ad Monsters

JULY 14, 2022

OAO, is a leading advertising operations services and technology provider who, in addition to the rest of their sell-side ad ops offering , are driving newsletter ad serving and monetization for their clients. . Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate.

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Ad Monsters

MAY 30, 2023

Focus on core competencies Publishers can allocate more time and resources to manage their core competencies without getting distracted by the nuances, technical complexities, and increasing costs of running an in-house ad ops team. Leverage your ad ops partner’s technology relationships to improve your business operations further.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.

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Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

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Ad Monsters

JANUARY 10, 2025

The Sell Side Summit builds on Publisher Forum’s legacy, introducing new enhancements to expand networking and education for a wider group of ad ops professionals to share knowledge and drive impactful results for their business.

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Digiday

OCTOBER 2, 2024

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

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Ad Monsters

FEBRUARY 12, 2024

For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site. But it will save ad ops professionals time and make publishers more money. This might not seem like a big deal. We don’t have to call it revolutionary.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

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Ad Monsters

APRIL 18, 2024

Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships. This allows rev ops teams to align management on the KPIs they should prioritize. Or there may be shifts in display and video revenue.

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Ad Monsters

APRIL 11, 2024

AdMonsters is thrilled to unveil the launch of the AdMonsters Dream Team , an exclusive opportunity to shine the spotlight on the brilliant minds and visionary leaders within the realm of ad operations and revenue optimization.

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Ad Monsters

JANUARY 3, 2024

The Playbook’s goal is to empower publishers to guarantee that political ads on their platforms are informative and accurate and enhance both user experience and their reputation. The post AdMonsters Publisher Playbooks of 2023: Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars appeared first on AdMonsters.

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Ad Monsters

NOVEMBER 2, 2022

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams.

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Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

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Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. AB: I’ve spoken to many ad ops professionals who work in the programmatic supply chain, and the sentiment is that it is oversaturated and overcomplicated.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Whether your traffic comes from social media, SEO, or ads, your priority is to lead the target audience to your site and gain impressions. helps nurture and guide your audience.

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Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

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Ad Monsters

MARCH 27, 2024

Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

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Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Odalys has been in the Digital Ad Ops realm since 2004. Director of Ad Operations. Media, where he leads Strategy and Product.

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Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

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Ad Monsters

AUGUST 13, 2024

This strategy, highlighted by some ad ops leaders shows the innovative ways publishers are navigating the post-cookie landscape Another exciting approach discussed during the Forum was Deal Curation as a Service (DCaaS). One standout solution was monetizing social media audiences.

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Brid.tv

JUNE 2, 2023

Player Templates We also came up with a player template system. This will allow publishers to easily create several custom player setups and use them across the network of websites.

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Ad Monsters

MAY 29, 2024

Ops Mage: Accessible Today A key advantage of Ops Mage is its immediate availability to publishers , providing a ready-to-deploy solution that integrates effortlessly with existing ad ops stacks.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Ad Ops House will craft engaging, high-quality content tailored to your brand and audience. Whether it’s through SEO, ad campaigns, or social media management, we’ve got you covered.

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