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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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What is a Leaderboard ad? How does it bring more revenue?

Monetize More

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Smart is a feature-rich ad server , SSP, and DSP.

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Best Guide to Display Lumascape [2023]

Monetize More

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

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Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). What does this mean?

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How to Design and Build an Ad Network?

Clearcode

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers. Advertisers create campaigns using the ad network’s campaign management system.