Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

AdPushup

SEPTEMBER 8, 2024

An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers.

Ad Server 52

Ad Server Ad network Advertising Ad Ops 52

Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

Ad Server 52

Ad Server Banner ROI Impressions 52

Ad Monsters

FEBRUARY 12, 2024

We’re living in the era of the AI gold rush in advertising. Every publisher and advertiser will be curious about AI — but also wary of snake oil salesmen in an industry infamous for a lack of transparency. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Ad Ops Hero

JANUARY 25, 2021

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and mobiles. Third party ad servers are also enables to the publishers to manage their ad campaigns and optimize effectively along with hosting the ads in it.

Ad Server 52

Ad Server Ad network Ad Inventory Advertising 52

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic. While the cost looked high, no real ad dollars were spent. But was this real? How did it come about?

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

MediaFuse

SEPTEMBER 29, 2014

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods.

Ad Ops 52

Ad Ops Non-Profit Ad Click Rich Media 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Ad Ops Hero

JANUARY 25, 2021

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of Ad Servers. Advantages of Ad Servers.

Ad Server 52

Ad Server Audience Advertising 52

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. Is this your experience?

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 104

Video Ads Ad Server Media Ad network 104

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

InMobi

OCTOBER 9, 2018

Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Essentially, the advertiser would pay the publisher directly for access to their user base. So, who’s now involved in getting an ad to appear in an app? Then this guide is for you.

Advertising 52

Advertising Ad network Ad Ops Banner 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. What Is an Ad Monetization Platform?

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Collection of data is a crucial requirement of analyzing the performance the ad campaign and implement the best practices derived from collected data. Advertising Metrics.

CPC 52

CPC Advertising CPL CPM 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Why Use Leaderboard Advertising?

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Link ads: Ads in a text link format that can be responsive or with a fixed size. Click Here To Enroll!

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Brid.tv

JULY 9, 2023

However, to ensure maximum revenue potential, publishers need to find a reliable OTT advertising platform that will supply them with quality ad partners and help them achieve the highest CPMs possible. Table of Contents [ hide ] What Is an OTT Advertising Platform? Google ADX Google ADX Key Features: 2.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 29, 2022

Serving Video Ads. Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Many smaller content creators generate video ad revenue by allowing YouTube to serve advertisements on their videos. Marketplace with access to premium ad demand.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Ad Ops Hero

JANUARY 25, 2021

However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively. Let us look in to how an advertiser wins the RTB auction using the platforms. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Smart-Hub

AUGUST 2, 2022

Moreover, some companies allow you to outstaff, fully support and effectively develop advertising campaigns. Online advertising operations will significantly strengthen your internal team’s capabilities while you focus on making strategic decisions. What do you need to know about advertising operations? Campaign traffic.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. It can also send all the bids to the server and let the ad server decide the winner.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. Hybrid Bidding Google Open Bidding With Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Ad Monsters

SEPTEMBER 23, 2024

With Google controlling AdX, the biggest pool of premium advertisers, publishers don’t have much leverage. He also noted that if The Daily Mail tried to move away from Google’s ad server, they’d be staring down a 28% revenue loss. Even though there’s plenty of demand, publishers aren’t cashing in like they should.

Ad Tech 72

Ad Tech Pop-Up Ad Server Impressions 72

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The thing is, in the waterfall the bidding is happening in turns or one by one. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52