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What is a Leaderboard ad? How does it bring more revenue?

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It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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How Does In-App Advertising Work?

InMobi

Once a campaign is finalized, it’s entered into an ad network’s campaign management system. From there, an ad ops team will review the campaign to ensure it meets the ad network’s quality standards. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

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What are Online Advertising Metrics and KPIs

Ad Ops Hero

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The number of clicks counted may vary when the user is not redirected to the landing page due to technical issues. The Ad server may not count the clicks during these scenarios.

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Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Accidental clicks inflating a fake high click through rate.

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Best Guide to Display Lumascape [2023]

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Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.