Ad Ops, Ad Server and CPM

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The error lasted for 40 seconds on March 15 and had by then been resolved.

Ad Server

Ad Server Demand Side Platform Verification services CPM

3 Key Pillars of Ad Ops [VIDEO]

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops

Ad Ops A/B Testing Header Bidding Fill rate

CPM Drop — Potential Causes and Solutions

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM

CPM Header Bidding Ad network Ad Inventory

How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

OCTOBER 22, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads

Video Ads Ad Server Media Ad network

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

Programmatic Strategy for Publishers

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Step 2: Ad Server Analysis.

Header Bidding

Header Bidding Ad Server CPM Impressions

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.

Ad network

Ad network Mobile Ads Header Bidding CPM

Real Time Bidding (RTB) Auction Types

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange

Ad Exchange Ad Server CPM Impressions

What is a Leaderboard ad? How does it bring more revenue?

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

Banner

Banner Click Through Rate Viewability Pop-Up

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

Google’s Open Bidding is a programmatic bidding system that lets publishers invite external ad exchanges, SSPs , and networks to compete in a unified auction alongside Google AdX (Google’s own ad exchange) for ad inventory on their website. It’s a server-to-server real-time bidding process that happens on an ad server.

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

What are Online Advertising Metrics and KPIs

Ad Ops Hero

JANUARY 25, 2021

Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics. Formula : CPC = Cost/Click.

CPC

CPC Advertising CPL CPM

Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

Header Bidding

Header Bidding Ad Server Ad network Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. In addition, SpringServe also comes with a handy feature that helps publishers detect invalid traffic , protecting them from ad fraud.

Ad network

Ad network Video Ads Header Bidding CPM

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider.

Mobile Ads

Mobile Ads Banner Viewability CPM

AdTech Trends

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

3 Key Pillars of Ad Ops [VIDEO]

Trending Sources

CPM Drop — Potential Causes and Solutions

How Jagran New Media doubled video ad revenue with a managed AdOps service

Server Side Header Bidding & taking the hybrid approach?

Programmatic Strategy for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

Real Time Bidding (RTB) Auction Types

What is a Leaderboard ad? How does it bring more revenue?

Google Open Bidding Explained: What It Is and How It Works

What are Online Advertising Metrics and KPIs

Header Bidding Wrappers – Everything You Need to Know

20 Best Video Ad Networks for Publishers

How to maximize revenue with Header Bidding? [10x more ad revenue]

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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