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hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
Clicks : The number of clicks generated by the ad serving on the web page and redirected the user to a landing page associated to it. The Adserver may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. Advertising Metrics.
Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. AdServers in Display Lumascape. How do Agencies fit in the Display Lumascape? Normally, a third party is doing this on behalf of the publisher or advertiser. Popular AdServers (Publisher Side).
This solution comes with some amazing perks, such as a dedicated adops team that will help you set up and optimize campaigns. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Monetization Overview.
As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of displayadvertising through formats such as banners.
If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time. Yield risk: With the traditional programmatic waterfall model, the publisher adserver picked partners to serve impressions based on their average historical yield.
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