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Newsletter Advertising:  How to Succeed and Common Hurdles to Clear

Ad Monsters

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

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How Does an Ad Server Works?

Ad Ops Hero

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their websites using the ad servers and other technologies. However, many people are not aware outside of Ad Ops on how does ad server works.

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What is an Ad Server?

Ad Ops Hero

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

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5 Ways Publishers Can Actually Use AI

Ad Monsters

For example, if I ask the generative AI chatbot what the chances are that Rafael Nadal will win the 2024 French Open, it delivers an ad for a sports betting site. AI will take over fact-finding and pattern recognition, freeing up ops professionals to focus on better serving clients and identifying growth opportunities.

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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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Top Women Honoree Melissa Bonnick: Leading Programmatic Innovation and Championing Diversity

Ad Monsters

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. I also manage the privacy adherence for the firm across all ad tech we use and help ensure that we modify our tagging to account for any new regulation.

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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations.

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