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“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP & Head of Ad Monetization & Strategic Partnership at Jagran. “We We experienced very high discrepancies between our adserver and the network adserver, which was a consistent issue.”.
However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the adops world, especially with navigating the ins and outs of Google Ad Manager. . The solution? Working Well with Google’s AM360 .
Digital Ad Operations (also known as ad operations, adops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. AdOps is responsible to set up and optimize the ad campaigns by following the various checks and policies.
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
As a result, more and more publishers are looking toward videoad networks as their main ad providers. So to help, we decided to single out some of the best videoad networks out there for publishers. Table of Contents [ hide ] What Is a VideoAd Network? What to Look for in a VideoAd Network?
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.
Some of the most popular options include banner ads, rewarded videoads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. They all have their advantages and drawbacks, so choose wisely. . Marketplace.
They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of VideoAd Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.
Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like videoads typically provide greater ad revenue. App publishers need to consider how ads affect app usage, while also maximizing earnings. Now back to the advertisers for a moment.
Ad Density Limit Ad Frequency To prevent ad fatigue, publishers should keep ad placement within the industry guidelines. They should also limit the number of times an ad appears on the user’s screen. Many adservers offer the option to set frequency caps for ads displayed on websites or apps.
An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate videoad revenue. Simply put, OTT advertising platforms are videoad networks that offer monetization for OTT services as well. It also features a centralized DMP.
Here’s a step-by-step explanation of how an ad network works: An ad network partners with a vast number of publishers to provide advertisers with large amounts of inventory. Advertisers create campaigns using the ad network’s campaign management system. Who Can Benefit From Building an Ad Network?
Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile adops? Maximize Revenue with Mobile VideoAds.
A sell-side platform or supply side platform is an ad technology (AdTech) platform used by the publishers to sell, manage and optimize the ad inventory on their websites in an automated and effective way. The SSPs will help the publishers to monetize the display ads, videoads, and native ads on their websites and mobile apps.
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