Ad Ops, Ad Space and Ad Tech

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

9 Jaw Dropping AdMonsters Articles From 2022

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies

Cookies Ad Tech Ad Ops Ad Space

‘Masters of our domain’: Vox Media launches its own SSP

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media

Media Demand Side Platform Ad Tech Impressions

What is a Demand-Side Platform (DSP)?

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform

Demand Side Platform Ad Space Audience Advertising

Benefits of Programmatic Direct for Publishers

Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. To achieve maximum ad yield, publishers must ensure that their ad space is fully covered.

Ad Inventory

Ad Inventory Fill rate Ad Ops Ad Space

Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising

Advertising Ad Ops Ad Inventory Header Bidding

How to Detect & Prevent Ad Fraud: Tips for Digital Publishers

AdPushup

AUGUST 4, 2022

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Ad Tech

Ad Tech Ad Space Advertising Ad Ops

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner. . #6

Advertising

Advertising Ad Inventory Machine Learning Ad network

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. They usually provide additional services such as targeting, ad delivery, and performance tracking. Our professionals will manage your ad stack for you and help you achieve the highest ad yield possible.

Ad Ops

Ad Ops Advertising Ad Inventory Ad network

Why AVOD Is the Right Video Monetization Strategy

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. They usually provide additional services such as targeting , ad delivery, and performance tracking. You’ll have to find or create a professional ad ops team.

Ad Ops

Ad Ops Video Ads Machine Learning Ad network

Benefits of Programmatic Direct for Publishers

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. For an in-house operation, publishers need to recruit an expert team (ad ops, accounting, sales).

Ad Inventory

Ad Inventory Fill rate Ad Ops Ad Space

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

Ad network

Ad network Mobile Ads Header Bidding CPM

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. The Display Lumascape is also known as the Luma Landscape.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Demand Side Platforms (DSPs): How are they evaluated?

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

Demand Side Platform

Demand Side Platform Ad Space ROI Audience

7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

Header Bidding

Header Bidding A/B Testing Viewability Ad network

Why white label programmatic platform and white label ad operation team are great solutions for your business

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

Ad Ops

Ad Ops Ad Server Advertising Retargeting

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory

Ad Inventory Ad network Ad Exchange Demand Side Platform

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Sell-Side Platforms A comprehensive list of SSPs for publishers includes: Google Ad Manager. Yahoo Ad Tech. Yahoo Ad Tech. These websites typically offer premium pricing because of the coveted ad space. Advertisers choose ad spots before they go on the private or open market. Google AdMob.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. How does Header Bidding help advertisers?

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Video ad networks connect publishers and advertisers to curate the buying and selling process of ad inventory. What is ad network vs. DSP?

Ad network

Ad network Video Ads Header Bidding CPM

AdTech Trends

Outsourced Ad Ops: Where to Find and What to Consider

9 Jaw Dropping AdMonsters Articles From 2022

Trending Sources

‘Masters of our domain’: Vox Media launches its own SSP

What is a Demand-Side Platform (DSP)?

Benefits of Programmatic Direct for Publishers

Programmatic Direct Advertising — All Publishers Need to Know

How to Detect & Prevent Ad Fraud: Tips for Digital Publishers

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Why AVOD Is the Right Video Monetization Strategy

Benefits of Programmatic Direct for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

Best Guide to Display Lumascape [2023]

Demand Side Platforms (DSPs): How are they evaluated?

7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Why white label programmatic platform and white label ad operation team are great solutions for your business

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Introduction to Programmatic Advertising | What is Programmatic Advertising?

12 Best Mobile App Monetization Platforms for Publishers in 2023

What Is an Ad Exchange and How Does It Work

How to maximize revenue with Header Bidding? [10x more ad revenue]

What Is an Ad Exchange and How Does It Work

20 Best Video Ad Networks for Publishers

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