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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team.

Ad Ops 52
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Benefits of Programmatic Direct for Publishers

Brid.tv

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. To achieve maximum ad yield, publishers must ensure that their ad space is fully covered.

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9 Jaw Dropping AdMonsters Articles From 2022

Ad Monsters

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 98
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Programmatic Direct Advertising — All Publishers Need to Know

Brid.tv

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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How to Detect & Prevent Ad Fraud: Tips for Digital Publishers

AdPushup

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Ad Tech 52
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Why AVOD Is the Right Video Monetization Strategy

Brid.tv

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. They usually provide additional services such as targeting , ad delivery, and performance tracking. You’ll have to find or create a professional ad ops team.

Ad Ops 52
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‘Masters of our domain’: Vox Media launches its own SSP

Digiday

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 86