Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. With greater control over their inventory, publishers can serve ads relevant to their users or content.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. They usually provide additional services such as targeting, ad delivery, and performance tracking. Higher Viewership SVOD and TVOD monetization models limit the publisher’s audience reach.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. They usually provide additional services such as targeting , ad delivery, and performance tracking. So for beginner publishers with a small or no established audience, I recommend AVOD.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Ad Targeting Options. Header Bidding Support.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

Demand Side Platform 52

Demand Side Platform Ad Space ROI Audience 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Ad Monsters

FEBRUARY 14, 2025

SSP Curation risks rehashing the inefficiencies of the old ad network modelwith even more significant consequences for both publishers and advertisers. Curation involves packaging publisher inventory and audiences into pre-approved bundles that advertisers can buy directly via Deal IDs. What is Curation?

Demand Side Platform 70

Demand Side Platform Ad network Ad Space Advertising 70

Clearcode

MARCH 21, 2023

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers. Header bidding adapter: Providing publishers with a header bidding (e.g.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Programmatic helps you automate the buying and selling of ads.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Your target audience. Bidding strategy.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

APRIL 13, 2023

With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52