Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Ad tech professionals did not let curveballs hinder them from getting the job done.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Data Privacy is crucial these days with the death of third-party cookies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups. Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they were worth. You can sell your ad space on a per-impression basis easily.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40