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Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available adspace, and so on. Ad management tools. Header Bidding Support.
Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available adspace across various publishers. Specialized ad networks: Focus on a certain type of channel (e.g.
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Video ad networks connect publishers and advertisers to curate the buying and selling process of ad inventory. What is ad network vs. DSP?
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