Brid.tv

APRIL 17, 2024

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space is “forwarded” to an auction. For instance, advertisers usually commit to a certain number of ad impressions.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 30, 2023

They get an opportunity to place an offer at the negotiated price when there’s an ad request for the ad inventory in question. However, if the advertiser is not interested, the ad space goes to an auction. This provides publishers with consistent revenue and helps prevent low fill rates.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Rich Selection of Video Ad Formats. Header Bidding Support.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Clearcode

MARCH 21, 2023

Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available ad space across various publishers.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 14, 2023

The entire process happens in a few milliseconds as follows: When a user visits the website/app, the ad exchange receives an ad request. The ad exchange sends bid requests to advertisers, who bid in real-time for the available ad space. Then, the ad exchange selects the highest bid and the winning advertiser.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

JANUARY 23, 2023

As the name suggests, the header bidding wrapper wraps all relevant demands for the ad space during real-time bidding (RTB). So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). What does this mean?

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52