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Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of adspaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.
Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available adspace, and so on. Rich Selection of Video Ad Formats. Header Bidding Support.
Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s adspace to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Key Features: GDPR compliance Comes with a handy referral mechanism Rich analytics suite Dynamic ad delivery.
PubGuru header bidding offers industry-standard support & reporting, customized adops and optimizations developed and implemented by yours truly. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your adspace.
Ad networks appeared in the mid 90’s and were one of the pioneers of advertising technology. The purpose of ad networks has been the same since the beginning — to help advertisers purchase available adspace across various publishers.
A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.
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