Ad Ops Ad Space Impressions 
Smart-Hub
JULY 6, 2021
To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.
Monetize More
JANUARY 12, 2023
Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This can lead to a loss of potential ad revenue for the website.
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Digiday
JUNE 6, 2022
It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. As ever in ad tech, the devil is in the detail.
Brid.tv
MARCH 28, 2023
In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.
Brid.tv
APRIL 17, 2024
These deals function based on one-to-one agreements that involve negotiations on pricing, ad placements, and targeting options. Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit.
Brid.tv
MARCH 30, 2023
These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. However, if the advertiser is not interested, the ad space goes to an auction.
Monetize More
JANUARY 18, 2023
Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.
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