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Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

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9 Jaw Dropping AdMonsters Articles From 2022

Ad Monsters

to Victoria de Leon, Director of Content Marketing at LiveIntent, here are some Hispanic/Latinx professionals to look out for in the ad tech industry. . Best Practices For Monetizing CTV Ad Pods. Consumers are shifting to connected TV (CTV) in droves, and CTV ad spend is skyrocketing in tandem. Read more….

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‘Masters of our domain’: Vox Media launches its own SSP

Digiday

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Having a non-standard ad product that’s reliant on third-party technologies always puts our own product roadmap at risk.”. As ever in ad tech, the devil is in the detail.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

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Pros of AVOD: Why Advertising Is the Right Monetization Strategy

Brid.tv

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

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Why AVOD Is the Right Video Monetization Strategy

Brid.tv

This model creates beneficial outcomes for both sides: publishers earn revenue by putting ads in their videos, while online users get to enjoy free access to content. Follow Us AVOD on the Rise The AVOD market size has significantly expanded in recent years. You’ll have to find or create a professional ad ops team.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized.