Ad Monsters

NOVEMBER 14, 2024

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

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Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. For example, one publisher discussed using AI to optimize ad placements without sacrificing user experience. There’s no room for ambiguity.”

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Each piece plays a vital role in improving your online presence and driving conversions. Optimizing Landing Pages and Conversion Optimization Landing pages guide visitors to take action.

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AdOpsHouse

JUNE 2, 2021

Once your tracking code is installed we need to set up conversion actions. A conversion action can be anything such as a button click (phone number, email, url, form submission, add to cart, etc), scrolling action, app downloads, in-app purchases, streams… just about any sort of action that could be taken on your site.

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Clearcode

MARCH 21, 2023

The Advantages of Building an Ad Network Data ownership : Having ownership over the data can make it easier for you and your clients to comply with data protection and privacy regulations, such as the General Data Protection Regulation (GDPR).

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Ad Monsters

DECEMBER 3, 2024

The ad tech ecosystem walks a tightrope between revenue growth and user satisfaction, with one critical question looming: Have we done enough to deliver on the promise of a better digital experience? JW : Leveraging AI for ad targeting and user experience is a double-edged sword.

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