Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

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Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. Just try to imagine a typical digital ad platform as. In the digital advertising industry, after you make a sale everything only gets started.

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Ad Monsters

APRIL 11, 2024

In a league of their own, the AdMonsters Dream Team seeks to assemble a powerhouse squad comprised of ad ops wizards and revenue rockstars who continually surpass expectations, turning digital ad challenges into golden opportunities. Nomination Deadline: May 10, 2024: Learn more and submit a nomination here.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. Wohll offered a unique perspective on the shifting dynamics between buyers and sellers.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. The Ripple Effect on Ad Tech and Publisher Strategies With Click to Cancel, publishers and the ad tech ecosystem have much at stake. Here’s why publishers and advertisers are pushing back.

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Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

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AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

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AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades. We live in an era where we [.]

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Ad Monsters

NOVEMBER 11, 2022

If the structure of your organization remains split between job functions (ad sales vs. subscription tech vs. buy-side ad tech vs. sell-side ad tech vs. data tech), it is now time for management to encourage “cross-pollination” and for employees to show initiative and willingness to learn and expand beyond their “silo” .

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Ad Monsters

MAY 30, 2023

These personnel cuts have resulted in over 186,000 layoffs in the global ad tech sector over the first four months of 2023, according to Layoffs.fyi. Leverage your ad ops partner’s technology relationships to improve your business operations further.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.

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Ad Monsters

FEBRUARY 12, 2024

But how do advertisers optimize contextual ads for content that is itself dynamically generated? Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case. This might not seem like a big deal.

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Ad Monsters

FEBRUARY 28, 2025

What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world. But brands should be leading that process by using their own research and feeding those insights into ad tech and media strategiesnot vice versa.

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Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

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Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

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AdPushup

NOVEMBER 22, 2023

Discover the power of ad tech: uncover its perks, solutions, industry trends, and beyond in this deep dive into the ad tech landscape. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

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Ad Monsters

AUGUST 23, 2024

The conference started with a bang when Claire Atkin, CEO of Check My Ads, took the stage. Atkin emphasized that the ad tech industry must embrace a new era of accountability and transparency. This brings us back to that black box in ad tech — everyone is doing something, but no one knows what anyone else is actually up to.

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AdPushup

SEPTEMBER 19, 2022

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

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AdPushup

DECEMBER 1, 2023

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

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AdPushup

DECEMBER 29, 2022

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

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AdPushup

NOVEMBER 10, 2023

Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. As the spine of digital advertising, ad tech companies play an integral role. That’s why we need to make sure that we are relying on an ad tech [.]

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Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. This strategy, highlighted by some ad ops leaders shows the innovative ways publishers are navigating the post-cookie landscape Another exciting approach discussed during the Forum was Deal Curation as a Service (DCaaS).

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AdPushup

NOVEMBER 10, 2023

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. As the spine of digital advertising, ad tech companies play an integral role. That’s why you need to make sure that you are relying on an ad [.]

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Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

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AdPushup

AUGUST 11, 2022

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.

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Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

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Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

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AdPushup

MAY 15, 2023

The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but have also revolutionized the optimization of ad campaigns and facilitated data-driven decision-making.

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Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

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Ad Monsters

JANUARY 6, 2025

If advertisers control their ad placements, we can build a media system that actually works for everyone, she said. Atkin also tackled the systemic funding of disinformation, pointing to ad techs role in propping up harmful narratives.

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AdPushup

MARCH 29, 2024

Ad tags are snippets of codes placed by publishers on their sites for ad serving. What more an ad tag can do? ‘Ad tag’ as a term is used a lot in the ad tech industry. How it helps with targeting? Get answers here. Usually, it is known to be the code involved in serving [.]

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AdPushup

APRIL 26, 2024

It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. The post Forget ChatGPT. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger.

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