Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. Naturally, groups representing telecoms, home security companies, and advertisers—whose revenues benefit from acquiring and maintaining subscribers— are not pleased.

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Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Seasoned Ad Tech Veteran. Executive Director, Ad Operations at Dow Jones . Media, where he leads Strategy and Product.

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Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

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Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

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Ad Monsters

SEPTEMBER 25, 2024

In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. 8 Inspirational Hispanic Leaders Shaping the Future of Digital Media and Ad Tech 1.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. Wohll offered a unique perspective on the shifting dynamics between buyers and sellers.

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AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

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Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

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AdPushup

JANUARY 20, 2023

Elevate your ad tech game and increase your revenue with the course specifically designed for publishers and ad ops professionals. Learn everything you need to know to get ahead in the industry There is no limit to how fast advertising technology has evolved over the last few decades.

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Ad Monsters

NOVEMBER 11, 2022

Advertising and media have always been laboratories for change, but today change is accelerating in every business cycle all the time. . With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned.

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Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What is Ad Ops?

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Ad Monsters

FEBRUARY 12, 2024

We’re living in the era of the AI gold rush in advertising. Every tech company will claim to be using AI in its solutions. Every publisher and advertiser will be curious about AI — but also wary of snake oil salesmen in an industry infamous for a lack of transparency. 5 Ways Publishers Can Actually Use AI 1.

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Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. New regulations are making it harder to collect consumer data.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.

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Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

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Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge.

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Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. Read more….

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Ad Monsters

DECEMBER 8, 2022

Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. What is coming out of the agencies and advertisers that they work with?

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Ad Monsters

AUGUST 23, 2024

Atkin emphasized that the ad tech industry must embrace a new era of accountability and transparency. To empower advertisers and ensure purveyors of disinformation don’t hijack their brand messaging, she advocates for hourly log-level data and “know your customer” requirements.

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Ad Monsters

JANUARY 6, 2025

Read more ) Check My Ads, Check My Transparency, Check My Disinformation: : Notes From AdMonsters Publisher Forum Boston At Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, didnt mince words in her keynote. Empower advertisers with greater control and visibility. Her rallying cry? Her solution?

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Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? Why Are Advertisers Still Afraid? Let’s get into the numbers.

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Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Our whole programmatic and advertising part of our business is really driven by our CFO and Chief Innovation Officer, who is a former data scientist. Who said cookieless targeting doesn’t scale? We are a very data-driven company.

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AdPushup

SEPTEMBER 19, 2022

Below is the comprehensive guide about what is ad tech, ad tech basics and details on how they benefit both publishers and advertisers. It is estimated that ad tech industries are set to grow from $438bn in 2021 to $1 trillion in 2030, forecasts GlobalData, a leading data and analytics company.

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AdPushup

NOVEMBER 10, 2023

Explore 9 straightforward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

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Ad Monsters

JULY 26, 2024

In a recent LinkedIn Live session, hosted by yours truly, Lynne d Johnson, Content Director at AdMonsters, Meron opened up about her transition, the state of the digital advertising industry, and her vision for The Washington Post’s future. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism.

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AdPushup

NOVEMBER 10, 2023

Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role.

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AdPushup

APRIL 26, 2024

Adtech is clearly more than a trade between publishers and advertisers. It’s not just about connecting publishers and advertisers in order to make advertising seamless, but also to make sure that users see ads that actually matter to them, which takes a lot of ongoing work. If you are a part of the ad tech [.]

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AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. As such, Google’s decision has given advertisers and publishers more time to find new solutions. These cookie [.].

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AdPushup

AUGUST 11, 2022

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.

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AdPushup

MAY 27, 2023

Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. In today’s fast-paced and competitive marketplace, consumers are bombarded with an abundance of advertisements vying for their attention. While advertising serves as a powerful tool for [.]

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Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

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Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude’s recent acquisition of CPMStar , a key player in the gaming advertising space. Lynne d Johnson: Josh, it’s evident Aditude is making significant moves in the ad tech world.

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AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

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AdPushup

AUGUST 31, 2023

In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. Ever [.]

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AdPushup

NOVEMBER 15, 2022

Digital and programmatic advertising models have enhanced website monetization capabilities for publishers. Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry.

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